Time for a little R&D
Flipping through the Globe & Mail this weekend I ran across Gary Mason’s article “Scarcity of R&D driving top minds from Canada”.
Read the article, or the quotes I have here, and see how frighteningly well these concerns fit into a library context.
Mason was looking at the work of Dr. Gupta, a professor of [...]
You get what you ask for - maybe
Who hasn’t heard that tough questions are hard to ask? But it’s not really the questions is it? “Do you love me?” isn’t a tough question if you know the answer is “yes”.
Designing customer satisfaction surveys that are meaningful, is not for the faint of heart. Developing questions that bring back answers that we [...]
Using Evidence
Have you ever thought about the connection between marketing and evidence based librarianship (EBL)? No, me neither. But the other day I tuned into The Age of Persuasion with Terry O’Reilly on CBC. It was the “According to Hoyle” episode where Terry does a quick and dirty run through of the rules of marketing; endorsing [...]
It was a hive of activity
Just back from OLA Superconference which i enjoyed immensely - thanks to the fine folks at OLA for the invite!
There is so much incredible on-the-ground stuff going on out there such as the geodemographic research being done at Mississauga Public Library using the social marketing tool PRIZM, the ongoing energy for the Project for [...]